I'm not an Adam Sandler fan. I guess I should tell you that upfront. However, I can smell a pageview pile on from miles away, and that's exactly what's going on lately with the guy. So much so that I'm starting to feel bad.
I'm all for mocking celebrities, but at the same time, I want to know what's fueling it. Am I making fun of the guy because I have something funny or unique to say about him? Or am I making fun of him because it's fueling my disgusting and societally corrosive business model? If it's something unique and funny, then by all means make fun. But ...
Guess which one is going on here?
Without repeating too much of what I've been saying since 2009, (just read the book) the online media rarely covers stuff just to cover stuff. Or because they have an opinion they want to share with you simply because that's their opinion too.
That's why you see Last Week Tonight clips posted every Monday morning, but no one doing the kind of reporting and presentation that leads to those clips being posted in the first place. It's the path of least resistance and maximum (pageview) value. No work. All reward.
There's a lot of reasons for this, and they're all dumb and boring.
tl;dr, go get yourself AdBlock Plus or one of the other adblockers and you'll be doing the world a favor.
The faster the ad dollars for pageviews business model dies, the sooner we as a society win.
As far as Sandler goes, making fun of the guy and his awful movies is now like making a Nickelback joke. There's nothing especially funny to it, you just make the joke because you know it's safe and won't offend anyone. "Ha Ha! I hate the things you hate!"
I call this a "Safe Take".
Bloggers / journalists write in such a way now, thanks to the pageview business model, that they take the safest position possible when talking to the audience.*
This way no one is offended, especially the advertisers, and the blogger / journalist can sound like they're your friend and not someone feeding a giant shitty company who doesn't actually care about you at all.
"I'm your friend. I like all the things you like, or at least what I think you like thanks to Google Trends. But wait, what's this, opinion is changing on this thing you like. I don't like it anymore. Booo! Let's boo this thing together!"
That's seriously how most bloggers / journalists working for pageview driven outlets sound like now. There's no personality. There's no individuality. It's just this Faux Friendly, safe position voice that's being used to present you stuff that (usually) other people reported on first.
Adam Sandler makes bad movies. This has been true since the '90s. It's not news. It's not new. But because I guess Nickelback jokes are passe, we need someone else to pile on, and the pageview driven media has found their guy.
So why are we making fun of the guy? It's not because "Pixels" sucks. (It does, but did anyone seriously think it wouldn't?), it's because making fun of Adam Sandler is good for business.
*The only time a journalist / blogger will take a position on something is when they're doing a "hot take". If you ever go to Salon.com, and you shouldn't, basically everything on there is a hot take meant to antagonize or piss you off. The idea being that you will 1) Share the thing that pissed you off / agreed with and 2) That they'll piss off so many people that what they said will generate a ton of pageviews and coverage from other media outlets.
(Image Credit: SomethingAwful.com)